The GENERALI Hexagon Cup 2026, one of the most prominent events in international padel, has announced OMODA & JAECOO as its new mobility partner and official tournament car. This agreement strengthens the tournament’s commitment to delivering a fully integrated experience that blends sport, technology, and entertainment.
Through this partnership, the automotive brand will provide a fleet of vehicles to facilitate official transportation for players, teams, guests, and tournament staff during the week of competition at Madrid’s Caja Mágica, from January 28 to February 1.
In addition to its operational role, OMODA & JAECOO will enjoy extensive brand visibility throughout the event, including the presence of an OMODA 5 SHS vehicle on the center court, connecting its cutting-edge innovation with padel fans.
“We look for partners who share our global and modern vision of sport. Having OMODA & JAECOO on board helps us continue to elevate the level of service and spectator experience,” said Astrid Thams, Commercial Managing Director of Hexagon Cup.
Francesco Colonnese, Vice President of OMODA & JAECOO Iberia, added: “This event represents the values of effort, teamwork, and innovation—principles fully aligned with our brand. We are proud to be part of the Hexagon Cup.”
This partnership comes at a key moment for the brand, which closed 2025 with 167% growth and ranked among the top 10 best-selling brands to private customers in Spain, thanks in part to its SHS hybrid technology and a solid commercial network with over 100 dealerships.
The GENERALI Hexagon Cup 2026 will bring together some of the biggest stars in world padel in a unique team-based format, featuring personalities like Rafa Nadal, Robert Lewandowski, Andy Murray, Eva Longoria, and Kun Agüero, confirming Madrid’s status as the global capital of padel.
Tickets are now available at hexagoncup.com.