Bonabola has signed a collaboration agreement with the International Padel Media Association (IPMA) with the aim of boosting its presence within the sector through various communication and dissemination actions over the next twelve months.
The agreement includes a content plan that will provide visibility for the brand on platforms linked to IPMA and associated media, always within the editorial guidelines of each outlet. The collaboration also includes an interview on Esto es Pádel, Capital Radio’s program specialized in this sport.
Furthermore, the alliance adds a complementary action linked to the Premier Padel P1 in Valencia, which will take place from June 8 to 14, 2026, a prominent event on the international calendar and a particularly important platform for brand exposure within padel.
With this move, Bonabola takes another step forward in its positioning strategy within an increasingly active and specialized environment, while IPMA continues to expand its network of collaborations with entities seeking to connect with the padel community through information, media presence, and participation in key industry events.
The signing of the agreement, formalized on April 2, 2026, strengthens the commitment of both parties to a collaboration focused on visibility, communication, and connection with an audience closely linked to the current world of padel.