{"id":3549,"date":"2026-08-12T16:04:58","date_gmt":"2026-08-12T14:04:58","guid":{"rendered":"https:\/\/www.interpadelmedia.com\/?p=3549"},"modified":"2026-08-12T16:10:45","modified_gmt":"2026-08-12T14:10:45","slug":"madrid-opens-a-new-era-for-padel-generali-hexagon-cup-to-launch-hexagon-world-series-in-2027","status":"publish","type":"post","link":"https:\/\/www.interpadelmedia.com\/en\/madrid-opens-a-new-era-for-padel-generali-hexagon-cup-to-launch-hexagon-world-series-in-2027\/","title":{"rendered":"Madrid Opens a New Era for Padel: GENERALI Hexagon Cup to Launch Hexagon World Series in 2027"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Hexagon World Series and the International Padel Federation announce GENERALI Hexagon Cup Madrid as their inaugural event and first tournament of 2027<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">The first official Hexagon World Series event will take place from <strong>January 21\u201324, 2027<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Caja M\u00e1gica<\/strong> will host GENERALI Hexagon Cup for the second consecutive year<\/li>\n\n\n\n<li class=\"has-medium-font-size\">The remaining international events that will complete the <strong>2027 Hexagon World Series calendar<\/strong> will be announced in the coming months<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>GENERALI<\/strong> will once again be the event&#8217;s main sponsor for the second consecutive year<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"> The first official event of <strong>Hexagon World Series (HWS)<\/strong> will be the <strong>GENERALI Hexagon Cup Madrid<\/strong>, taking place from <strong>January 21\u201324, 2027<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The tournament will return to Madrid&#8217;s iconic <strong>Caja M\u00e1gica<\/strong>, marking the beginning of a new era for padel as the first official event of the new professional team competition.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Madrid will therefore open the <strong>2027 international padel season<\/strong> with an event that will once again bring together the world&#8217;s best male and female players, along with teams and owners from the international worlds of sport and entertainment, while maintaining the identity that has accompanied Hexagon Cup since its creation in 2023 under the motto:<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u201cFor the Fans. For the Players. For the Game.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The 2027 edition will have particular significance as it becomes the starting point of <strong>Hexagon World Series<\/strong>, the new professional team padel circuit governed by the <strong>International Padel Federation (FIP)<\/strong> and developed as the evolution of the model created by Hexagon Cup.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The international scale and ambition of Hexagon World Series, together with the work required to build a solid and sustainable structure across different markets, has led the organization to move the official launch of the competition to <strong>January 2027<\/strong> and revise the calendar initially planned for 2026.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Over recent months, Hexagon, together with <strong>54, FIP, Premier Padel and its other stakeholders<\/strong>, has continued working on the sporting, operational and commercial development of the project.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This additional period will allow Hexagon World Series to further strengthen its foundations ahead of its international launch.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As the city where the Hexagon Cup journey began, <strong>Madrid will be the starting point of the inaugural Hexagon World Series season<\/strong>. GENERALI will once again be the main sponsor, while Madrid will remain one of the key destinations of this new era.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Further details regarding the teams, players and calendar expansion will be announced over the coming months, including the new international destinations already identified that will complete the <strong>2027 calendar<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The reduction from five to four days of competition reflects an update to the event format for the upcoming season. Further sporting details will be announced in the coming weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Sergio Lewin, Co-Founder and Operations &amp; Sporting Managing Director of Hexagon Cup, said:<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWe are delighted that Madrid will be the beginning of this new adventure. Hexagon World Series represents a very ambitious evolution of what we started with Hexagon Cup. Building an international circuit of this scale requires time, a solid structure and the coordination of many different stakeholders. Madrid is where it all began, and we believe there could be no better setting to officially launch this new chapter in January 2027.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">About Hexagon World Series<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Hexagon World Series<\/strong> is the first official professional team padel circuit governed by the <strong>International Padel Federation (FIP)<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">It was created as the evolution of <strong>Hexagon Cup<\/strong>, the innovative team tournament launched in 2023 under the motto <strong>\u201cFor the Fans. For the Players. For the Game.\u201d<\/strong>, and is being transformed through a strategic collaboration with <strong>54<\/strong>, the global sports and entertainment agency.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Since 2026, Hexagon World Series has been integrated into the official FIP calendar with the objective of expanding its format across multiple international events in iconic cities around the world, offering <strong>equal prize money<\/strong> and a world-class sporting and entertainment experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Hexagon World Series forms part of the global structure of the International Padel Federation alongside <strong>Premier Padel and the CUPRA FIP Tour<\/strong>, contributing to the growth and professionalization of padel worldwide.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Since its creation, Hexagon Cup has successfully staged three editions in Madrid.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>AD\/vantage Padel Team<\/strong>, associated with Andy Murray, Anthony Joshua, Arran Yentob and Dani Vallverdu, has won the title twice, in <strong>2024 and 2026<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>KR\u00dc Padel by Taktika<\/strong>, backed by Sergio \u201cKun\u201d Ag\u00fcero and the Taktika Padel group led by Gabriel P\u00e9rez and Edu Conde, won the <strong>2025 GENERALI Hexagon Cup<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hexagon World Series and the International Padel Federation announce GENERALI Hexagon Cup Madrid as their inaugural event and first tournament of 2027 The first official event of Hexagon World Series (HWS) will be the GENERALI Hexagon Cup Madrid, taking place from January 21\u201324, 2027. The tournament will return to Madrid&#8217;s iconic Caja M\u00e1gica, marking the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madrid will launch a new era of team padel as GENERALI Hexagon Cup becomes the first official Hexagon World Series event<\/title>\n<meta name=\"description\" content=\"Hexagon World Series 2027 to launch in Madrid with GENERALI Hexagon Cup\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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