{"id":2531,"date":"2025-12-10T11:03:12","date_gmt":"2025-12-10T10:03:12","guid":{"rendered":"https:\/\/www.interpadelmedia.com\/?p=2531"},"modified":"2026-01-08T22:14:26","modified_gmt":"2026-01-08T21:14:26","slug":"generali-becomes-the-main-sponsor-of-thethird-edition-of-the-hexagon-cup","status":"publish","type":"post","link":"https:\/\/www.interpadelmedia.com\/en\/generali-becomes-the-main-sponsor-of-thethird-edition-of-the-hexagon-cup\/","title":{"rendered":"Generali Becomes the Main Sponsor of theThird Edition of the Hexagon Cup"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">\u2022 The international insurance company gives its name to the tournament, which will now be called <strong>Generali Hexagon Cup 2026<\/strong><br>\u2022 The sponsorship reinforces Generali\u2019s commitment to sport as a source of diversity, inclusion, and the promotion of equality<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Madrid, December 10, 2025. \u2013<strong> Generali<\/strong> is taking a decisive step in its commitment to sport and is entering the world of padel for the first time as the main sponsor of the <strong>Hexagon Cup 2026<\/strong>, the tournament that has revolutionized the discipline and will take place from January 28 to February 1 at the <strong>Caja M\u00e1gica<\/strong>. Under this agreement, the tournament will be renamed <strong>Generali Hexagon Cup<\/strong> and aims to establish itself as an essential event for padel fans around the world.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This sponsorship connects Generali with a sport followed by more than six million people in Spain\u2014one that is enjoyed among friends, with closeness and enthusiasm. The alliance seeks to accompany people in the spaces where they have fun, supporting a sport in constant growth and one that reflects a way of understanding life: together, active, and with purpose.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The <strong>Generali Hexagon Cup 2026<\/strong> will bring together the world\u2019s best male and female players at the Caja M\u00e1gica in a format that blends elite competition, emerging talent, and unfiltered spectacle. With Generali\u2019s support, the tournament will continue strengthening its role as a leading platform for professional padel and as a meeting point for a rapidly expanding global community. This alliance will propel padel into a new dimension, bringing it closer to more fans, more countries, and new opportunities for growth.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Generali\u2019s presence will be felt both on and off the court, with activations designed to offer fans memorable experiences and reinforce the emotional connection that has turned padel into an international phenomenon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.interpadelmedia.com\/wp-content\/uploads\/2025\/12\/image.png\" alt=\"\" class=\"wp-image-2529\" style=\"aspect-ratio:2.0990477740701556;width:644px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cGenerali\u2019s arrival marks a turning point for the tournament,\u201d said <strong>Astrid Thams<\/strong>, Commercial Managing Director of Hexagon Cup. \u201cWe share a clear vision of how this sport can grow, and we are convinced that this alliance will allow us to elevate the experience of players, teams, and fans to a completely new level.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Carlos Escudero Segura<\/strong>, CEO of Generali Spain, stated: \u201cAt Generali, we believe that sport is a powerful tool to generate well-being and social cohesion. This agreement with the Hexagon Cup allows us to promote these values and connect with people through an experience that aligns with their passion and lifestyle. We want to be where our customers live and enjoy themselves, accompanying them with the same commitment that defines us.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generali and its Commitment to Sport<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Generali Spain maintains a strong track record in sports sponsorship, supporting disciplines that embody values such as effort, resilience, and teamwork. The company is an official sponsor of the M\u00e1laga Marathon, supports women&#8217;s hockey through the <strong>Palau Solit\u00e0 i Plegamans<\/strong> team, and was for eight years the main sponsor of the <strong>Spanish National Rugby Team<\/strong>. These initiatives reflect Generali\u2019s commitment to both mainstream and minority sports, fostering diversity and inclusion, and promoting sport as a source of equality and opportunity for everyone<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The international insurer steps into the padel world by partnering with the Hexagon Cup 2026, bringing new energy, global reach, and enhanced experiences for players and fans.<\/p>\n","protected":false},"author":2,"featured_media":2530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generali Becomes Main Sponsor of the Hexagon Cup 2026, Strengthening Its Commitment to Sport<\/title>\n<meta name=\"description\" content=\"Generali announces its main sponsorship of the Hexagon Cup 2026, reinforcing its commitment to diversity, inclusion, and the growth of padel as a global sport. Discover how this partnership elevates the tournament and the fan experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interpadelmedia.com\/en\/generali-becomes-the-main-sponsor-of-thethird-edition-of-the-hexagon-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generali Joins the Hexagon Cup 2026 as Main Sponsor\" \/>\n<meta property=\"og:description\" content=\"The international insurer steps into the padel world by partnering with the Hexagon Cup 2026, bringing new energy, global reach, and enhanced experiences for players and fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interpadelmedia.com\/en\/generali-becomes-the-main-sponsor-of-thethird-edition-of-the-hexagon-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"International Padel 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