The Hexagon Cup held an exclusive gathering on Wednesday, November 19, bringing together four of its founding partners and a wide representation of media outlets, including members of the IPMA Association.
At an event hosted at Casa Club, Carlos Almazán, Ricardo de las Heras, Sergio Lewin and José Calvo-Sotelo met with more than 15 media outlets and content creators who wanted to be present to learn first-hand some of the upcoming developments for the next edition, which will mark the third year of the competition.
These four founding partners offered a detailed perspective on the origins of the project, the progress achieved since its launch and the strategic roadmap that will drive the event’s growth and consolidation in the coming years.
A project born to transform padel
The founders explained how the Hexagon Cup emerged from a shared desire to create a different kind of tournament, with an innovative format, strong global identity and a firm commitment to professionalization, competitive balance and the creation of new opportunities for teams and players. These elements are always centered around the players themselves, as reflected in their slogan: “For the Fans. For the Players. For the Game.”
They highlighted the idea of “a shared vision to create a world-class sporting spectacle that connects with new audiences and brings added value to the padel ecosystem,” emphasizing that the project continues to evolve thanks to collaboration with investors, teams, players and international brands.
Key topics from the meeting
Throughout the session, several topics were discussed, including:
• International expansion strategies and future host locations for the tournament.
• Sports innovation models, including competitive formats, technological integration and audience experiences.
• Audience growth, evolution of media interest and global projection of padel.
• Tournament consolidation plan as one of the leading events on the annual sports calendar.
Questions from the media: growth, consolidation and future vision
Journalists in attendance raised questions focused on the tournament’s growth pace, its positioning within the international circuit and the mechanisms to ensure its long-term continuity.
Among the most prominent topics were:
• The increase in participation and team performance.
• The strategy to attract new audiences and expand into emerging markets.
• The project’s economic sustainability.
• The reception of the tournament format among professional and amateur players.
• Development plans and ambitions for the coming years.
The founders reiterated the “organic and solid growth” the event is experiencing, as well as the importance of maintaining a distinctive identity based on innovation and fan experience.
An event looking to the future
The meeting concluded with a renewed commitment from the founding partners to continue driving the Hexagon Cup as a global, competitive tournament with a transformative impact on padel.