The brand brings its technical and urban signature to the tournament, reinforcing a shared commitment to innovation, style, and sport.
Hexagon Cup, the innovative team-based padel tournament, announces K-Way®, the iconic brand specializing in technical, urban, and functional apparel, as the official clothing supplier for the event, which will take place at Caja Mágica in Madrid from January 28 to February 1.
Hexagon Cup and K-Way® share a common commitment to sporting excellence, innovation, and quality. The brand stands out for its practical spirit, timeless design, and ability to combine style and performance—values that naturally align with the philosophy of Hexagon Cup.
The tournament staff uniforms—including the executive team, operations staff, hospitality personnel, among others—will feature some of K-Way’s most representative garments, combining functionality, comfort, and distinctive style. In addition, the brand will have its own activation within the competition venue, along with various surprises and activities for padel fans.
Astrid Thams, Commercial Managing Director of Hexagon Cup, reaffirmed the partnership:
“The inclusion of K-Way® strengthens the identity of the Hexagon Cup as an event that goes beyond competition. We share the same vision: to unite sport, innovation, and style in a modern, urban environment. K-Way® is a brand with a highly recognizable history, but also with an enormous capacity for reinvention, and it fits perfectly with the disruptive and contemporary spirit that defines the Hexagon Cup.”
Hexagon Cup and K-Way® aim to offer products that not only adapt to everyday needs but also reflect the authenticity, originality, and modern spirit that characterize the tournament. A perfect partnership for an event that was born with a revolutionary team format and with the clear intention of continuing to drive and elevate the 20×10 sport on a global level.