The International Padel Media Association, internationally known as IPMA, had a strong and highly visible presence at the Premier Padel Finals in Barcelona, one of the most important events on the global padel calendar, thanks to the support and collaboration of the prestigious brand NOX.
Throughout the competition week, IPMA members accredited at the event benefited from a clear and unified visual identity thanks to the Team line Shell Jacket from NOX’s latest apparel collection, customized with the IPMA logo. This initiative not only provided comfort and a professional, uniform appearance for media professionals, but also reinforced the Association’s corporate image in a setting of maximum international exposure.
In addition, IPMA members had the opportunity to capture this moment with a group photo alongside NOX’s flagship player and current global padel icon, Agustín Tapia, in an action that symbolized the close relationship between athletes, brands and specialized media.
This initiative represented a high-value action in terms of visibility, networking and strategic positioning, making it easy to identify journalists and communicators throughout the tournament, both on court and in media working areas. Furthermore, through this institutional presence and the activities carried out in Barcelona, IPMA has taken an important step toward advancing future agreements aimed at the globalization of padel information, strengthening international media cooperation and contributing to the worldwide expansion and professionalization of the sport.
The Association has expressed its strong appreciation for this collaboration with NOX, which reaffirms a shared commitment to the growth of padel and to the key role played by the media in its global promotion.