Last Friday, NOX CEO Jesús Ballvé announced Iván García as the new General Manager of the Spanish brand. This step is not merely an organizational change; it is the confirmation of a path the brand has followed with effort, sacrifice, enthusiasm, and a shared vision. Iván has been a key figure along this journey.
Jesús Ballvé is confident that “his leadership will help us continue to grow, face new challenges, and keep alive the essence that has brought us this far: the passion for what we do and the respect for those who make it possible.”
Across all the countries where NOX operates, the brand has built a community united by shared values and by the desire to leave a positive mark on our industry, and this appointment further strengthens that common commitment.
Iván García is a professional with more than 20 years of experience in commercial management and business development, with a career built around sales, product, and international growth. Throughout his career, he has worked in various sectors such as sport, retail, consumer goods, and e-commerce, leading expansion projects, brand positioning, and innovation initiatives.
A specialist in connecting business vision with product strategy, Iván has developed and led international teams, always with a strong market- and people-oriented approach. His way of working is based on understanding the customer, creating relevant products, and growing brands in a solid and sustainable manner.